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Jonathon Hensley to offer exclusive insight on building trust online.

Portland-Vancouver, OR-WA (1888PressRelease) June 17, 2010 - Jonathon Hensley, Founder and President of Emerge Interactive, an award-winning Portland, Oregon-based full service digital agency, will present 'Building Online Trust' at two upcoming American Marketing Association events in Southern California and Silicon Valley. The presentation is designed to educate marketing professionals on the importance of creating online trust and will deliver a proven formula on how to build trust that integrates brand, user experience, search engine marketing (SEM), social media marketing (SMM)-and ultimately creates a sustainable and successful online model.

Inspired by Stephen M.R. Covey's "The Speed of Trust" and the recent Edelman "Trust Barometer," Hensley will present how marketers can build trust into the online experience and take a holistic approach to the interactive landscape, including Web sites, applications, mobile platforms and social media campaigns. The presentation will detail how online trust integrates several key factors: a commitment to meeting the needs of each audience, a balance between the user's needs and the organization's needs, a powerful strategy for effective interactive communications and seamless consistency across all communication channels.

"Establishing and maintaining online trust should be a priority for all businesses, from Fortune 500 companies with a solid brand and reputation that spans decades, to the young entrepreneur who is just beginning the task of turning a vision into a thriving enterprise," says Hensley. "These aspects are imperative for businesses to adopt and continually deploy to maintain a favorable online presence."

Event Details:
Southern California American Marketing Association
Online Marketing Program
Thursday, June 24th, 2010
6:00 PM - 8:15 PM
UCLA Extension - Lindbrook Center, Room 208
10920 Lindbrook Dr.
Los Angeles, CA 90024
$10.00 for Students, $15.00 for Members, $20.00 for Non-Members

Silicon Valley American Marketing Association
Web Strategy Morning Forum
Friday, June 25th, 2010
8:00 AM - 9:30 AM
TIBCO Software
3307 Hillview Ave.
Palo Alto, CA 94304
$5.00 for SVAMA Members, $15.00 for non-members
To register, email Steve Hill at: steve ( @ ) brandfirecommunications dot com

About Jonathon Henlsey
Jonathon Hensley is the founder and CEO of Emerge Interactive, a full-service interactive agency based in Portland, Oregon. Hensley's work has been recognized throughout the industry. He has received numerous awards for innovative web solutions including Interactive Media Awards, Web Marketing Association Web Awards, and International Academy of Visual Arts Communicator Awards. As a growing authority on user-centered online strategy and development, Hensley is often asked to judge websites for various competitions.

About Emerge Interactive
Founded in 1998 and headquartered in Portland, Oregon, Emerge Interactive provides a holistic, user-centered approach to achieving innovative results through integrated strategy, user experience design, web and application development, eMarketing, and new media. The culture at Emerge Interactive reflects the interests of a diverse group of talented professionals, each adding their unique style and perspective. Several of our team members run, bike, and swim together. Others share interests in art, music, and community service. The digital agency encourages healthy lifestyles and support the creative growth and development of each team member.

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